Wald, a clear morning at the foot of Bachtel – our home mountain in the Zurich Oberland. Slowly, the sun rises over the gentle hills as I sit in my office at CREALET, a cup of coffee in hand, letting my gaze wander across the forests and rolling ridges.
A quiet moment – yet full of life. My thoughts often drift back to the early days: the meeting rooms, the weaving halls, the machines – to where it all began.
From Idea to Company
When we founded CREALET over 20 years ago, one thing was clear to us right away: We wanted to position ourselves as specialists in precise and reliable warp feed systems. Not with off-the-shelf solutions, but with customized systems that meet the specific needs of our customers – electronic, efficient, and durable.
We have consistently turned this vision into reality – with innovation, technical know-how, and a deep understanding of the textile industry’s needs. Today, we develop solutions that are used worldwide in various weaving processes, always with the goal of making our customers’ production smarter, more stable, and more future-proof.
The fact that we now supply customers around the world – from small specialty weaving mills to international corporations – fills me with pride and a sense of humility. Success in this niche is not a coincidence. It is the result of hard work, strong customer relationships, and a good dose of pioneering spirit.
Marketing with Soul
What I do today in marketing has little to do with big advertising campaigns or loud fanfare. I write texts, create content for our website and the CREALETTER – our information medium for CREALET customers – and am in constant exchange with the people who shape CREALET today.
I know what we stand for: Swiss Engineering that delivers what it promises. Solutions that think ahead. People who listen. And that’s exactly what I try to pass on – in words, images, and real encounters.
A Step Back, Many Steps Forward
Of course, the company has evolved. Young, talented professionals bring fresh air into the mix. New technologies, new markets, new ideas.
And me?
I get to support from the background. Observe. Assist. And sometimes, simply marvel at how far we’ve come. For me, marketing today is no longer just strategy – it’s dedication. To what we’ve built. To the values that sustain us. And to the people who breathe life into CREALET – day by day.
